Welcome Folks, In today’s Digital Era, Online Marketing is the most important factor for all types of businesses. Though there are a number of ways to reach your potential customers online But Search Engine Optimization (SEO) is the most effective and cost-efficient way to increase your online presence. So, let us dive in and know what SEO exactly means and why is it so important.
Types of Search Engine Optimization
Though there are various types of SEO such as On-Page SEO, Off-page SEO, Technical SEO, Local SEO, E-commerce SEO, Youtube SEO, etc. But from a website point of view, there are only three types of SEO.
- On-Page SEO:– On-Page SEO is related to the Content on the website. It includes the factors(tags, keywords, Headings, etc) that can help the search engine to understand the content of the web page, making it search engine friendly and adding value to the ranking of the webpage.
- Technical SEO:– Technical SEO is related to the non-content elements on the web page. Basically, technical SEO improves sites backend structure and increases the site’s readability for both user and search engine. Basic Technical SEO factors are crawl ability, indexing, site speed, secure connection, etc.
- Off-Page SEO:– Off-page SEO deals with the promotion of the website. The most important part of off-page SEO is link building. It helps in building a website’s authority and reputation by linking it to other high authority websites.
Why SEO is Important for Online Marketing?
SEO marketing is more important than ever in today’s era not because it is cost-efficient but because it drives more traffic to the website as compared to paid searches SEO builds trust and credibility. Good SEO means a great user experience so increasing your brand value.
SEO has 20 times more traffic opportunities than paid marketing. In the US, only 2.8% of people click on the paid results rest of the 97.2% of people on the web go for organic results thus increasing the scope of search engine optimization in today’s marketing.
If you’re moving your business online and wants to reach your potential customers with a cost-effective manner then you should hire an SEO expert or any Digital Marketing Agency near you to do the Search Engine Optimization for you.